About
Built from the work,
not the theory.
Plaincheck came from years of investigating websites where the hardest part was seldom fixing issues.
The hardest part was knowing what was happening.
Why we exist
Every business has a website. Almost nobody is watching it.
Every function has observability. Except marketing. Engineering has Datadog. Data has Amplitude. Product has Fullstory. But the team responsible for the website — the largest organic revenue channel for most businesses — has nothing equivalent.
Instead, most business owners manage their site using a mix of tools that each show part of the picture. Google Search Console says one thing. An SEO app says another. Screaming Frog shows a third. None of them agree, and nothing tells you what to actually do on Monday morning.
Plaincheck was built to fill that gap — for businesses that don't have an engineering team, a marketing ops person, or three hours a month to figure it out themselves.
The pattern
What we kept seeing
Across hundreds of websites, the same pattern repeated.
The site looks fine. It loads, it renders, the design holds up. Underneath, pages are quietly broken in ways nobody notices.
Attention concentrates on a small set of important pages. The rest drifts — orphaned content, stale metadata, structural issues that compound.
A single template change breaks SEO on hundreds of pages. No tool flags it. The traffic drop shows up weeks later.
Teams run audits, compare reports, and still can't answer the basic question: what do I actually fix first?
Nothing looks "broken" — but leads are down, calls are down, and nobody can explain why.
What we built
We didn't build another tool.
Those already existed. They didn't solve the problem we kept seeing.
We built a managed operations layer. A system that crawls your entire site on every run, finds what's broken, prioritizes every issue by business impact, and keeps that understanding current as the site changes. Then we deliver the work — so you don't have to.
When we scanned websites to validate the approach, every site had issues their existing tools had missed — security gaps, broken structured data, misconfigured canonicals, content that Google had quietly stopped indexing. The gap was real.
Plaincheck is the answer to the question every business owner is actually asking: what do I fix first, and can someone else handle it?
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See what's happening on your site.
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