About
Built from the work,
not the theory.
Plaincheck came from years of investigating websites where the hardest part was seldom fixing issues.
The hardest part was knowing what was happening.
Why we exist
Every business has a website. Almost nobody is watching it.
Every part of a business has tools that watch it. Finance has dashboards. Operations has software. Customer support has ticketing systems. But the website - the thing most customers see first - has nothing equivalent.
Most business owners check Google Analytics when something feels off, run an occasional audit, and hope for the best. None of those tools tell you what to actually fix on Monday morning.
Plaincheck was built to fill that gap, for businesses that don't have an engineering team, a marketing ops person, or three hours a month to figure it out themselves.
The pattern
What we kept seeing
Across hundreds of websites, the same pattern repeated.
The site looks fine. It loads, it renders, the design holds up. Underneath, pages are quietly broken in ways nobody notices.
Attention concentrates on a small set of important pages. The rest drifts, orphaned content, stale metadata, structural issues that compound.
A single template change breaks SEO on hundreds of pages. No tool flags it. The traffic drop shows up weeks later.
Teams run audits, compare reports, and still can't answer the basic question: what do I actually fix first?
Nothing looks "broken", but leads are down, calls are down, and nobody can explain why.
What we built
We didn't build another tool.
Those already existed. They didn't solve the problem we kept seeing.
We built the audit and delivery system. A crawler that maps your entire site and surfaces what's broken. A research process that finds the competitive gaps. An AI visibility test that checks Perplexity, Claude, and ChatGPT live. Everything compiled into a narrative — not a checklist — and delivered with a 20-minute walkthrough.
When we scanned websites to validate the approach, every site had issues their existing tools had missed — security gaps, broken pages, content that Google had quietly stopped showing. The gap was real.
Plaincheck is the answer to the question every business owner is actually asking: what am I missing, and what does it take to fix it?
See what we find
Find out what your site is missing.
Drop your URL. We run the full report and walk you through it in 20 minutes.
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