Engine · Analysis

What matters. In order.

Raw signal counts don't tell you what to do. The analysis layer takes 200+ signals per page and turns them into a prioritized list of what actually costs you — ranked by business impact, not technical category.

Urgent vs. Important

Every issue is classified into one of two buckets. Urgent is a problem actively costing you — a page Google can't index, a security header missing from your checkout flow, content invisible to AI search. Important is real but not on fire — something that compounds if ignored but won't lose you a customer today.

You never get a flat list of 400 things. You get the three things that matter this week.

Risk classification

Issues are grouped by risk type — Business Risk, Conversion Risk, Visibility Risk. A slow checkout page is a Conversion Risk. A missing canonical is a Visibility Risk. Classification determines priority, not just severity.

Trend tracking

Every crawl produces a time-series record. Issues that improve, regress, or appear for the first time are flagged. Drift is visible — a page that was healthy six months ago and isn't now shows up in the history, not buried in the current snapshot.

Site-level aggregation

Per-page findings roll up into site-level summaries across every signal category — SEO, security, performance, accessibility, link structure. You see the whole picture without having to read a page at a time.